Skip to content
Alpha Group Point

This Corporate Battle For the Cable News Network Shows The Extent to Which Flawed American Journalism Truly Is.

On Thursday evening, amid swirling speculation regarding a shooting at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and directing people to her channel's 9pm newscast.

Although the network is hardly a impeccable news source, her statement resonated to many. It stands as one of the organizations where there exists grounded and mostly reliable reporting – notably during crises such as the one taking place in the vicinity of a New Hampshire storage facility.

A Precarious State Amid a High-Stakes Struggle

Yet the news network, now four and a half decades old, finds itself in a precarious position as two huge media conglomerates compete for ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a high-stakes game of mergers and acquisitions, instead of as a question of what benefits the information-seeking public.

“This is yet another example of the deep structural problems with roots in decades of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.

The conjecture about who will own Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a more important point.

“It gets presented as a business story with powerful individuals as the protagonists, but there is hardly any discussion of the common good,” Pickard explained.

The Additional Layer: Political Influence

This situation is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his primary “fake news” antagonist.

Remember the cries of “CNN sucks!” at his rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now says that the network requires new ownership. Many see this as a desire for ownership that will shield him from criticism and scrutiny. That is part of why he seems to favor Paramount Skydance, which has made a unsolicited offer.

Trump has reason to like that company more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently placed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the lead editor of that storied news network.

An Outcome of Continued Turmoil

Notably, if Netflix prevails, CNN and other cable outlets would first be spun off into a independent unit. That would be a welcome development to many at the network, but it’s far from a safe harbor. That structure could set up CNN for yet another acquisition. There is no finish line.

If you ask Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.

“Each proposed deal would be detrimental to the country, and both should be opposed by regulators,” Wu stated.

The Bigger Problem and a Way Ahead

Whatever happens with this particular battle, the larger issue endures.

“Our current system is a very structure that undermines democracy, but we shouldn’t give in to learned helplessness,” Pickard said. Government actions – from the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can address it.

Can reform occur in an era where the head of the FCC won’t even affirm that the agency is independent? Reform is very unlikely now, but that doesn’t mean it will never happen.

Policies that support independent news organizations, reinforce local journalism, fund public media, and prohibit the concentration of media power in very few hands are not only possible – they are necessary for a functioning democracy.

When it comes to media ownership, larger is not superior. And news organizations such as CNN shouldn’t be tools in the most recent merger game.

By

Heather Ramirez

A seasoned business strategist with over 15 years of experience in corporate innovation and startup mentoring across Europe.

Alpha Group Point

Type to search articles.