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Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in F1

Toto Wolff is engaged in final negotiations to sell part of his ownership stake in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – a record for a Formula 1 squad – after McLaren was appraised at £3.5 billion in a change of corporate structure in September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding approximately five percent.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Ownership Structure

Remaining partners in the team are Mercedes and industrial group Ineos Group, who both hold a third of the enterprise.

A Mercedes spokesperson stated: "We will be making no official statement on the matter. The governance of the team will remain unchanged, and all three partners are fully committed to continued achievements of the brand in F1."

Valuation Increase

The deal signifies a significant increase in worth of Mercedes F1 since Ineos acquired its share for £208 million in 2022.

The rise reflects the growth in valuations of F1 teams recently due to the growing popularity of the sport around the world.

This trend was evident with the success of the F1 movie starring Hollywood star Brad Pitt, which was released last summer and earned over $630m (£458m) at cinemas worldwide.

The film represents Pitt's most successful movie and the highest-earning sports film to date.

Present Performance

The Mercedes team are second in the team standings, trailing McLaren Racing, with three races left in the current championship.

Their lead driver George Russell has secured victory in 2 of the 21 grands prix so far and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

By

Heather Ramirez

A seasoned business strategist with over 15 years of experience in corporate innovation and startup mentoring across Europe.

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